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In Fall 2025, the USC Gould School of Law is launching its new Center for Sports, Entertainment, Media & Technology Law — expanding opportunities for students to engage with the legal, business, and technological forces shaping these dynamic fields.

Catalyst for Creativity

At the heart of the Center's philosophy will be experiential learning, industry partnerships, alumni involvement, and interdisciplinary collaboration, all meant to prepare students for impactful careers at the intersection of law, business, and innovation. Students will gain hands-on skills and knowledge while still in law school so they can navigate the evolving legal landscapes in film, music, sports, gaming, and emerging technology.

Where Learning Meets Leadership

USC Gould’s Center for Sports, Entertainment, Media & Technology Law offers an array of advantages and opportunities, both inside and outside the classroom.

USC Gould students in the classroom
Interdisciplinary Curriculum

Building an adaptable skillset to meet the needs of rapidly changing industries

USC Gould law students in conversation
Experiential Learning

Practical tools and professional relationships to succeed from day one

Industry Connections

Engagement and networking events with leading executives and alumni

Legal Analysis

Study emerging legal challenges at the forefront of national discourse

CENTER LEADERSHIP

Meet the Inaugural Executive Director

Jeff Schneider is an accomplished entertainment attorney, executive and educator. Most recently, he served as executive vice president of worldwide production operations and business affairs for National Geographic Content. He was also the chief legal officer of National Geographic Partners, the joint venture between The Walt Disney Company and the National Geographic Society.

His distinguished list of senior leadership roles includes global media companies such as NBCUniversal, Paramount Pictures Television, MTV, Fox TV Studios and A&E Networks, among others. He is also a member of the Academy of Television Arts & Sciences. A dedicated educator, Schneider has taught at Georgetown, Carnegie Mellon, Pepperdine and USC Gould.

“USC Gould is located in the heart of Los Angeles — the vibrant epicenter of sports, entertainment, industry and media. With the World Cup on the horizon in 2026 and the Olympics in 2028, the eyes of the world are on L.A. Our cutting-edge Center for Sports, Entertainment, Media & Technology Law is an opportunity to showcase the brilliance, hard work, resilience and creativity of our students.”

Franita Tolson

Dean and Carl Mason Franklin Chair in Law, USC Gould School of Law 

Contact the Center

For questions related to the academic programming and engagement opportunities offered by USC Gould’s Center for Sports, Entertainment, Media & Technology Law, please email: jschneider@law.usc.edu